Available for freelance & full-time

Product Designer & CDO — Fintech UX that feels effortless

I design banking and budgeting experiences people actually enjoy using. Turning complex financial flows into simple, delightful journeys.

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Jwairiya Musharraf
5+
Years Experience
50+
Projects Completed

Hello, I'm Jwairiya Musharraf

I'm a Product Designer at Entropic and CDO at FinMap, based in Rawalpindi, Pakistan. With a Computer Science background, I combine product thinking with crisp UI to ship clear, accessible financial experiences.

I love turning complex flows into simple, friendly journeys. My approach blends user research, strategic thinking, and pixel-perfect execution to create products that users love and businesses thrive on.

User-Centered Design
Fintech Specialist
CS Background
Design Systems
Portfolio

Selected Work

A showcase of projects that demonstrate my approach to solving complex design challenges

FinMap Featured

FinMap – Smart Budgeting App

End-to-end UX/UI for budgeting, transaction tagging & insights. Built in Figma with reusable mobile components and a comprehensive design system.

View Case Study
How I Work

My Design Process

A proven methodology that delivers exceptional results

1

Discover

Understanding user goals, business context, and technical constraints through research and stakeholder interviews.

  • User Research & Interviews
  • Competitive Analysis
  • Requirements Gathering
2

Define

Mapping user journeys, sketching flows, and prioritizing features that drive the most value.

  • User Journey Mapping
  • Information Architecture
  • Feature Prioritization
3

Design & Prototype

Creating high-fidelity UI in Figma, building interactive prototypes, and iterating based on user feedback.

  • High-Fidelity UI Design
  • Interactive Prototyping
  • Usability Testing
Expertise

Skills & Tools

A comprehensive toolkit for creating exceptional digital experiences

Product Strategy

Aligning design decisions with business goals and user needs

UX Flows & Wireframing

Creating intuitive user journeys and information architecture

UI Design & Systems

Building beautiful, consistent interfaces with design systems

Prototyping & Testing

Validating designs through interactive prototypes and user feedback

Figma (Primary Tool)

Expert-level proficiency in industry-leading design tools

Team Collaboration

Working seamlessly with developers, PMs, and stakeholders

Testimonials

What People Say

Feedback from clients and colleagues I've worked with

Jwairiya's attention to detail and user-centric approach transformed our fintech product. She has an incredible ability to simplify complex flows.

SA

Sarah Ahmed

Product Manager, FinTech Corp

Working with Jwairiya was a game-changer. Her design systems thinking and execution speed are unmatched. Highly recommended!

MK

Michael Khan

CTO, Entropic

Her CS background really shows in how she communicates with our dev team. Beautiful designs that are also technically feasible.

ZR

Zara Rehman

Lead Developer, FinMap

Get In Touch

Let's Work Together

I'm available for freelance projects and design-lead roles

Email

hello@jwairiya.com

LinkedIn

Connect with me

Behance

View portfolio