I design banking and budgeting experiences people actually enjoy using. Turning complex financial flows into simple, delightful journeys.
I'm a Product Designer at Entropic and CDO at FinMap, based in Rawalpindi, Pakistan. With a Computer Science background, I combine product thinking with crisp UI to ship clear, accessible financial experiences.
I love turning complex flows into simple, friendly journeys. My approach blends user research, strategic thinking, and pixel-perfect execution to create products that users love and businesses thrive on.
A showcase of projects that demonstrate my approach to solving complex design challenges
End-to-end UX/UI for budgeting, transaction tagging & insights. Built in Figma with reusable mobile components and a comprehensive design system.
View Case StudyA proven methodology that delivers exceptional results
Understanding user goals, business context, and technical constraints through research and stakeholder interviews.
Mapping user journeys, sketching flows, and prioritizing features that drive the most value.
Creating high-fidelity UI in Figma, building interactive prototypes, and iterating based on user feedback.
A comprehensive toolkit for creating exceptional digital experiences
Aligning design decisions with business goals and user needs
Creating intuitive user journeys and information architecture
Building beautiful, consistent interfaces with design systems
Validating designs through interactive prototypes and user feedback
Expert-level proficiency in industry-leading design tools
Working seamlessly with developers, PMs, and stakeholders
Feedback from clients and colleagues I've worked with
Jwairiya's attention to detail and user-centric approach transformed our fintech product. She has an incredible ability to simplify complex flows.
Working with Jwairiya was a game-changer. Her design systems thinking and execution speed are unmatched. Highly recommended!
Her CS background really shows in how she communicates with our dev team. Beautiful designs that are also technically feasible.
I'm available for freelance projects and design-lead roles